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Since 2014.

Our story began with one clear goal: to redefine and revolutionise activewear engineered for the modern-day athlete. In the walls of a humble single bedroom in Melbourne, Australia - Jeremy Lay founded Echt in 2014. The vision was clear: stylish and performance-driven activewear that doesn’t compromise comfort or affordability. Since then, Echt has transformed into a house-hold name in Australian gym wear and ships to 50+ countries. 

What we stand for. 

Innovation, inclusivity, empowerment, and unmatched quality — these are the values we live by.

Our commitment starts within. We demonstrate these principles from the inside out, with a team that embodies the values we extend to our community.

The modern-day founder.

Unlocking an opportunity to fuse contemporary designs with high-performance wear, Jeremy Lay founded Echt. Through innovative design and entrepreneurship, he transformed Echt from a humble startup into an industry leader. Guided by his unwavering belief in the modern-day athlete, Jeremy’s leadership and dedication keep Echt at the cutting edge of fashion and functionality.

our mission.

Finding activewear that combines style, comfort and performance can be tough. We’ve made it our mission to solve this.Our collections are engineered with the fast-paced and dynamic lifestyles of our customers considered. Utilising high-quality fabrications, our pieces are constructed to withstand intense workouts while remaining consistently on-trend. 

Elevating the Activewear Experience.

Community feedback is our priority, ensuring each garment exceeds expectations. With a dedication to making customers feel confident, comfortable and ready to take on any challenge, Echt is ready to elevate the activewear experience. 

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